True collaboration, where individuals can access inspiration through one another, can dramatically accelerate the rate and quality of innovation and give rise to breakthrough solutions with broad-based support. Innovation is not merely the development of a new idea, but rather the creation of an environment that can give birth to an idea and foster its continued development. Using breakthrough collaboration practices, supported by technology and social media to advance understanding and communication, SecondMuse facilitates the process of collaborative innovation and guides the incubation of emergent ideas and products.