360s: Combining the art of marketing and the science of creativity for Nestle

We were tasked by a global Nestle brand with the creative development of 360 creative surround, extending the brand’s campaign into below the line activity for a series of campaigns launched in Europe, South America and Asia. The 360’s focused on achieving successful promotions by extending the brand idea into alternative and innovative mediums, reaching wider audiences and attracting new customers. When designing the 360s, we emphasized the potential influence of digital communication tools and favored innovative communication channels that provided real-time statistics and analytics.

As part of the creative development, we took a collaborative approach to generate bottom-up ideas from the markets that would eventually implement the ideas. The approach resulted not only in creative, implementable ideas but also had the added benefit of increased participation and buy-in.